Connecting with visitors in 2015
Newsletter January 2015
2014 was a great year for Guide ID and the success continuous in 2015.
Some great projects we did in 2014 included Hermitage Amsterdam and The museum for fine arts Belgium. We are really proud of all the projects we did in 2014.
In 2015 we have more great projects and developments lined up. Projects soon to be launched include Kelvingrove Art Gallery and Museum and the Dutch foto museum.
The main new development for 2015 is MapMyVisit, which is now live. What is MapMyVisit? In short, its a tool for connecting with your visitors and generating more revenues via this connection.
MapMyVisit is now officially launched and the first sites have started using it. We have more projects lined up and are just working on the final details. Since the introduction we have received only positive feedback on MapMyVisit and it seems to be something that museums and galleries have been waiting for. More details on MapMyVisit further on in the news letter and on our website.
Interactive projects is something Guide ID has always done, but since the development of the 'Collecting IDentifier', many doors have opened. Football Hallelujah, at the Amsterdam Museum was the first project to use it and this exhibition was a great success. So much so, that the Podcatcher and collecting IDentifier are traveling with the exhibition across Europe, starting in Basel at the Historical Museum. They will be launching their own version of the interactive tour soon. We talk more about this later in the newsletter.
A new trend that we are seeing and hearing about is that when it comes to audio guides the focus is more on the audio than multimedia aspects like video and images. This is something we have always believed in and why we keep things simple with the Podcatcher audio device. The visitors focus and energy should go into experience the actual site, the artworks and objects. Not into understand difficult technology or looking at screens on devices. We talk more about this and how is matches our platform later in the newsletter.
We hope to get to or continue to work with you this year and wish you much success for the whole of 2015